Our Company History | Fora Financial

Our History

Fora Financial has delivered more than $2 billion to over 25,000 small businesses since it launched in 2008.


Company Founded in NYC
Paramount Merchant Funding was founded by friends, Jared Feldman and Daniel Smith.


Developed Proprietary Software
To give customers a seamless process, the company unveiled state-of-the-art software.


Raised New Capital
The company raised debt capital, opened a successful credit facility, and tripled their funding volume.


Introduced Small Business Loan
To remain competitive, the company began offering a traditional small business loan.


Earned Top Industry Awards
Fora Financial was recognized as a Gold Stevie Award winner and received its first Inc. 5000 award.


Received Strategic Investment
Fora Financial received a significant investment from Palladium Equity Partners, LLC.


Achieved Funding Milestones
Reached milestone of providing $500 million to businesses, and closed on a revolving credit facility.


Acquired US Business Funding & Reached Financing Landmark
Fora Financial acquired a significant stake in USBF and also surpassed $1 Billion in business funding.


Increased Commitments
The company announced that their credit facility was increased to $75 million.

One of the first businesses to grow and emerge within the working capital market during the recession, Fora Financial has established a competitive position in the marketplace, as well as a storied legacy. It all started with two college roommates, Jared Feldman and Dan Smith, who had an innate passion for small business financing. In June of 2008, Dan and Jared combined their financial savvy and small business knowledge to start Fora Financial.

Over the next ten years, Dan and Jared worked tirelessly to build their staff and client base from the ground up. Growing each year, Fora Financial has continued to develop transparent relationships with clients and partners to provide them with personalized, innovative funding solutions. Due to the company’s hard work and history of excellence, Palladium Equity Partners made a significant investment in Fora Financial in 2015.

To date, Fora Financial has delivered over 45,000 individual transactions to more than 25,000 unique customers. The company has supplied over $2 billion in working capital solutions for small businesses since its inception.

Fora, meaning “marketplace” and “forum” in Latin, aligns with our mission to foster and support the small business industry. Today, Fora Financial continues to remain a competitive leader with one of the most extensive offerings and services in the small business industry. We remain dedicated to developing new, innovative ways to serve small businesses in an ever-changing financial market.